The business of mindfulness in modern workplaces

By Anthony O’Brien

 

It’s not the start of an Irish joke, but what do search engine Google, retailer Target and bank JP Morgan, share in common? Apart from making plenty of moolah, these corporate heavyweights have introduced a commitment to mindfulness practices into their workplaces in recent years.

While often associated with adherents to the Buddha rather than mammon, mindfulness training courses are becoming common in New Zealand and Australian workplaces as firms seek ways to reduce stress and absenteeism, increase productivity, develop better leaders, and generate more creative workplaces.

The Australian Psychological Society’s website says work-related stress results when the demands of work exceed resources for managing those demands. Another report from the Victorian Government says workers experience stress over organisation culture, bad management practices, job demands, the physical work environment, relationships at work, change management, lack of support, role conflict and trauma.

 

MINDFUL LEADERSHIP

As a leadership tactic, mindfulness helps people to be more effective by directing focus to the most pertinent task at hand, according to Harvard Business Review. Deprogramming multi-tasking tendencies and intentionally focusing with full attention results in higher quality interactions and decisions, says HBR.

Pippa Hanson CMgr FIML, Chief Executive Officer from The Sports Injury Clinic, regularly speaks on the topics of stress management, work-life balance and thriving under pressure. The IML ANZ Member believes the age of the mobile phone and the internet has increased the need for mindfulness. “People are on their emails, not just when they’re sitting in front of a computer but they’re getting access on their phones. They’re carrying those phones around with them, they’re contactable 24/7 if they’re not putting boundaries in place.”

Creating boundaries is being mindful of what limits you’re setting for yourself as a manager and leader, “not only to complete your day-to-day activities, but so you know what your day looks like and what time it starts and finishes,” Hanson advises. “If you allow your day to be interrupted by responding to every email, you’re not mindful of what your day looks like, and that causes pressure, stress, poor mental health, and a lack of productivity. So, a lack of mindfulness has a negative impact on people’s work day.” Hanson also advises managers and leaders to be aware of how many times per day they check emails, while strategies such as turning off app notifications, can improve mindfulness.

 

DEFINING MINDFULNESS

Hanson says mindfulness can be confusing for the uninitiated. “I find some people only associate it with meditation or colouring in. They don’t believe that they’re mindful when they do other activities like crafts,” she says. “Mindfulness is about being present and aware of your current situation, rather than being on a mouse wheel and just going through the motions every day.”

For Hanson, who manages a busy allied health business employing 60 staff including health practitioners and administrators, mindfulness includes taking a midday break to assess the first half of the day before the afternoon shift begins. “I walk, at the end of the day because after a busy schedule of meetings, phone calls and face-to-face contact, just walking and listening to a podcast, radio or music, allows me to switch off from work, before I step back into family time.”

Hanson adds that mindfulness doesn’t just speak to physical fitness, but mental fitness and the ability to cope with pressure, stress, and the unexpected.

 

Mindful leader, Catherine Stock-Haanstra FIML

 

FINDING THE SWEET SPOT

A 90-day mindfulness plan has been around since Warren Buffett was a boy. But it’s only now becoming more widely accepted in business, says Hanson. “Mindfulness has crossed over into leadership in the workplace for health and wellness as well as business strategy and time management.” While practising mindfulness is part of Hanson’s daily routine, it is also a major component of her firm’s broader strategy. “Our leadership team takes a day every quarter to switch off from everything. This day is about focusing on our achievements and where we’re going, but really without interruption and without taking the phone calls and without reacting to the emails. This enables us to be present, slow down and focus without the extra pressure.”

Hanson says individuals will have a unique mindfulness sweet spot. “Mindfulness is different for everyone, and everyone does respond differently, and it’s about identifying that for yourself. There are simple breathing strategies that you can do at lunchtime to slow your heart rate down, and to take those deep breaths, which when you’re rushing and busy you don’t often do. Others might walk around the block, or someone might say, ‘No, I’m going to put my headphones on and listen to music for 10 minutes’.”

Laps of a pool give swimmers plenty of time to cogitate and practise mindfulness, while Hanson says some people gain satisfaction from running or riding. “When you’re focusing solely on something different, your present activity, you are switching off from work, or your family life because you can’t think of both of those things at the same time.”

If managers and leaders can understand mindfulness, they are better placed to educate their teams. “Maybe the phones haven’t stopped and the team won’t take a lunch break or a tea break. However, if managers and leaders can teach their employees about walking away and getting some fresh air and then coming back, it just makes for better relations in workplaces, better relations with clients and better outcomes for everyone.”

The full version of this article originally appeared in the September 2019 print edition of Leadership Matters, IML ANZ’s quarterly magazine. For editorial suggestions and enquiries, please contact karyl.estrella@managersandleaders.com.au.

The future of the workplace is flexible

By Anthony O’Brien

 

‘Working nine to five’ for many of us old enough to remember is more closely aligned with the offices, factories, and workshops of the 20th Century. A phrase also popularised by singer Dolly Parton, working nine to five is giving way to the flexible working arrangements demanded and legislated for, in Australia and New Zealand today.

 

According to the 2018 Deloitte Millennial Survey, the three most essential elements millennials look for from a new employer are pay (51%), culture (57%) and flexibility (44%). With millennials set to make up 42% of the workforce by 2025, Charles Go MIML, Research Product Manager at IML ANZ, says, “Flexibility is becoming a very important topic and will be the norm in the future.” Go hosted an IML ANZ webinar, ‘Navigating the Future of Work’ in April examining the importance of flexibility, the gig economy and the skills managers need to navigate modern workplaces.

 

It’s worth reiterating that workplace flexibility is enshrined in Australian law through the Right to Request Flexible Work arrangements that form part of the National Employment Standards (NES). This right to request flexible working arrangements applies to permanent workers and casuals employed for 12 months or more.

 

Catherine Heilemann AFIML, director at the Salary Coach, explains, “There are some eligibility criteria for the Request Flexible Work arrangements such as being a carer, having a disability, being 55 or older, experiencing domestic violence, being a parent and so on.” In a past career at IBM, Heilemann was the first manager to have a virtual team with a mix of Australian employees working flexibly and outsourced workers in China and India.

 

FLEXIBLE IS BECOMING THE NORM

According to a June 2018 survey from recruiter Hays, the most common flexible working practices employers offer are flexible working hours and compressed working weeks (77%), part-time employment (75%) and flex-place arrangements, such as working from home or an alternative location (66%).

 

“Some employment situations lend themselves towards greater flexibility,” Heilemann says. “It’s tough for some workplaces to offer the kind of flexibility that companies such as IBM offer because they have people working on shifts and who must attend a location to perform their work.

 

“Doctors, nurses, teachers, railway maintenance specialists, factory workers and the like must attend their place of work to do their job.” Although, Heilemann says many shift workers can bid for their start and finish times. “This is a common practice with airlines. Moreover, workplaces allow for staggered shifts starts such as at Sydney Trains, with 6 am, 7 am, and 8 am starts at some maintenance depots.”

 

Billie-Jo Barbara CMgr FIML, Deputy Director of Workforce Planning at Charles Darwin University, adds that her former employer, the NSW Government takes the view of ‘if not, why not?’ She says this encourages employers and leaders to think beyond compressed hours and part-time work towards flexible strategies such as staggered starts and finishes. “This might even be about allowing an employee who currently takes two hours to commute each way in peak times to start later,” says Barbara. “Flexibility looks like a whole different range of things.”

 

ORGANISATIONS MUST ADAPT

Notwithstanding the pervasiveness of flexible working, the concept appears to have limited influence on recruitment and retention, according to the 2018 IML ANZ Staff Retention Report. When asked the main reasons for resignations, only 6.6% of surveyed organisations listed ‘lack of flexible work arrangements’ as a main reason, compared to 75.7% of organisations who listed ‘to seek a new challenge.’

 

Moreover, only 7.4% of those surveyed said a ‘lack of flexible start and finishing times’ were factors in resignations compared to 38.7% that listed ‘insu­fficient financial reward. Despite these findings, Heilemann maintains that if an employer isn’t offering flexible working arrangements in some form, “then they probably won’t be winning any prizes as a great place to work.”

 

Barbara says that trying to implement policies suitable to current and future workforces can be challenging for leaders trying to operate a profitable organisation. “I’ve noticed, for example, more millennials want a portfolio career at the start of their careers rather than the end.” A millennial herself, Barbara has already sat on several boards and been a coach, in tandem with her previous full-time role as a director of human resources with the NSW Department of Planning and Environment.

 

KEEPING YOUR BEST PEOPLE

Concerning staff retention, Heilemann equates flexible working arrangements with a bank account. “While you are depositing, things go well. Retention issues can relate to many things and offering flexible work arrangements to those who value it will add to the bank account.”

 

Go maintains that flexible working makes it possible for a diverse group of individuals to work for an organisation. “These arrangements support returning mothers and aged workers who need to work part-time or from home, as well as workers with health issues or disabilities,” he says.

 

Heilemann believes it is possible for older workers to undertake backfills to cover for employees on parental leave. “But for those who want to stay in the workforce, but not on a full-time basis, flexible working is a sensible option,” she says.

 

As with any change, maintaining the drumbeat on flexible work is crucial. “The IML ANZ 2016 Staff Retention Report found that only 3% of organisations lost staff to resignations because of a lack of flexible working arrangements. In 2018, this number doubled to 6%.

 

“At the moment, it is only a small percentage of employees who are linking a resignation to lack of flexibility,” says Go. “However, the concern is that both resignations and the desire for workplace flexibility is trending upwards. It’s crucial managers and leaders champion flexible working arrangements.”

 

IML ANZ itself celebrates the benefits of flexible work for people and organisations in a number of ways, including Chief Executive David Pich CMgr FIML being an ambassador for Flexible Working Day.

 

ROOM FOR IMPROVEMENT

An area Heilemann has identified for improvement relates to those leaders who don’t trust their employees with flexible work arrangements. “These leaders don’t necessarily discourage working flexibly but do not encourage it with real intent,” she explains. “I’ve seen leaders in recent times who talk flexible work, but the team says behind their back: ‘oh they don’t like it.’ This discourages people from asking for flexible working. To those leaders, I say: set the guidelines for flexible work. Then let your people have it. Be sure to lead and manage the outcomes, not the hours at the desk working away or pretending to work.”

 

Barbara subscribes to the view that many employees aren’t aware of the flexible arrangements on other. For example, when Barbara worked in a human resources role for the NSW Government she wasn’t aware of provisions for a career break. “And, I worked in human resources! It wasn’t until I moved to the NSW Department of Planning that I became aware this provision existed.

 

The conversation about workplace flexibility is not just about women working part-time continues Barbara, “But it is about taking a study break, or the opportunity to try a different career path. Successful workplace policies are dependent on the culture of an organisation and the willingness of employers to enable these policies.

 

“The smart employers have recognised the research that workplace flexibility will help attract and retain good people. For some organisations, there is a lack of awareness, while the incidences of employers deliberately denying these policies are in the minority now.”

The full version of this article originally appeared in the September 2019 print edition of Leadership Matters, IML ANZ’s quarterly magazine. For editorial suggestions and enquiries, please contact karyl.estrella@managersandleaders.com.au.

How to retain talent through learning and development

By Chris Burton

 

Increasingly, successful organisations understand that providing impactful development programs not only deliver performance benefits, it also provides a wonderful way to engage and retain staff who value learning and professional growth. But what does that look like in practise?

 

USE FEEDBACK TO INFORM DECISIONS

Many organisations use psychometric feedback tools as part of their professional or team development initiatives, for example, you might have a teamwork session that provides feedback about your team preferences or style. However, good feedback tools should be versatile enough that they can be re-framed to look at your work performance through multiple lenses and in multiple contexts. A learner might have good insights about how they work within teams, but what does the feedback tell them about their own individual work? Alternatively, the feedback might be great at helping an individual leader understand how to better collaborate with the different works styles of their teammates, but can it provide the entire team with reliable metrics to analyse their work processes?

 

To address how feedback informs our performance conversations, we can use a psychometric like the Team Management Profile (TMP) which was developed in Australia and used by more than two million people around the world. We know from the TMP worldwide database* that 51% of managers prefer to work in a systematic way on activities focused on immediate, tangible results. While that is not particularly negative, a problem arises when we compare the numbers of people who like to innovate and come up with new ideas (8%), or who like to focus on activities that ensure the sustainability of our work processes and organisational culture (2%). When we can understand the operational consequences of this disproportionate distribution of our work preferences, we can then make better decisions about our performance improvement strategies.

 

GENERATE ECONOMIES OF SCALE AND SCOPE

By extending the way that staff apply their learning to improve performance, we not only generate an economy of scale for the business, we also realise an economy of scope. The economy of scale occurs when we generate efficiencies by working with multiple people and supporting collaborative learning. The economy of scope occurs when we see that we reuse our learning resources to apply knowledge to other activities and contexts, providing us with the adaptability we need to compete in the 2020s.

 

Organisations keep their staff engaged with L&D initiatives by providing the workforce with new ways to apply and evolve their current knowledge in order to enhance how they work. And when the employees are increasingly capable of transferring their ideas into performance improvements, they achieve results more efficiently and contribute more to their teams. This, in turn, creates a multiplier effect, because when staff are generating good results in a continually improving, inclusive and results-focused environment, they are more inclined to be engaged and remain with the company.

 

FOSTER A LEARNING ATTITUDE

How do you promote your professional development initiatives internally? Do you shine a light on the opportunities your staff have to improve their performance? Do you help foster an attitude of learning transfer and continuous improvement? By making the effort to evaluate the performance impact that your training has on your team, you can highlight the benefits to your staff and stakeholders. And this, in turn, will engage, stretch and retain staff.

 

EQUIP YOURSELF WITH THE RIGHT TOOLS

Retention of key talent is always a hot topic for Australian managers. The Institute of Managers and Leaders Australia and New Zealand has a suite of diagnostic and development tools engineered to improve the ability of your organisation to retain talent and develop performance through improving self-awareness. If you would like to know more about the range of People Analytics tools available, please call 1300 362 631, email corporate@managersandleaders.com.au or visit managersandleaders.com.au/people-analytics

* Team Management Systems Research Manual (5th Edition), 2019. ITMS: Brisbane

Chris Burton is the Learning & Development Director, Asia-Pacific at Team Management Systems (TMS). He previously worked with Margerison and McCann for more than 20 years, is now an Executive Director and leads TMS’ Learning & Development Asia-Pac team as a programme facilitator and subject matter expert. An accomplished speaker and facilitator, Chris’s work spans from delivering keynotes at international conferences, to coaching boards and senior executives as well as delivering engaging, impactful workshops.

How to future-proof your leadership career

Forward: To move in front, make progress and head towards the future. Nothing about this definition suggests standing still or lagging.

It’s that forward focus that has defined many great leaders. They sought a clear vision of the future they wanted and made it a reality.

Aspiring leaders, change-makers and influencers must have that same focus. Regardless if you aim to launch a business, take the next step up in your organisation or make it into the C-suite, envisioning where you want to be is essential. It’s imperative to back that vision with the skills to achieve it.

Of course, skills can only propel you so far. What sets apart leaders who stand the test of time are their leadership qualities. Why? Driving your team into achieving a vision requires more than the mastery of processes.

So, are you a leader who is looking to stand out? Have you got the qualities to succeed now and in the future?

To know for sure, ask yourself the following questions:


Am I competent?

Defined as the ability to do something successfully or efficiently, competence is a must for any leader – particularly for business owners and professional consultants. To determine competence, one study recommends the use of objective measures of performance. Rather than relying on confidence, speaking ability or persuasiveness, which are difficult to quantify, you want to stand out for your proven ability to lead successfully.

For Dr Travis Kemp, an organisational psychologist, independent company director and adjunct professor at the University of South Australia’s Business School, his profound appreciation for the importance of competent leaders led him to seek out a globally recognised accreditation. Kemp observes that “management is one of the emerging professions that need standards and barriers to entry put in place.

Gaining an internationally recognised designation, built on industry-leading standards, is one way for leaders to display evidence of their competence. The result of having truly competent leaders, according to Kemp is that “people working in organisations get access to growth-centred leaders and managers.”

Similarly, Head of Customer Service and APAC Professional Services at Intelledox, Sue Ann Mckenzie-Smith, wanted to quantify her competence. She looked to accreditation for “industry recognition of my skills as a manager and effectively leading people.”

So, are you competent? How can you improve your leadership competence? And what can you do to showcase this?

  • Assess the level of your leadership skills and compare this with industry standards
  • Develop any skills or competencies that you might feel you lack or need to improve
  • Accredit your leadership skills against an internationally-recognised standard


Am I impactful?

Making a meaningful impact on your future and that of your organisation requires the ability to drive people. Your skills and experience can mean very little if you are unable to empower yourself and others to achieve results.

Kemp, who is an academic specialising in leadership, agrees. After researching the topic and becoming a business leader himself, he points out where his passion for leadership stems – being impactful. “I think leaders’ impact can be incredibly positive when it is directed in the right way, to the right people in the right time,” Kemp said.

For the Director of CatholicCare Social Services in Toowoomba, Kate Venables, making an impact is the main factor in becoming a stand-out leader. Venables explains, “I think everyone has the capacity to be a leader, but leadership is a real privilege. And the importance is that you empower and engage others to do the best in their job.”

Does your leadership make a positive impact on your career, team and organisation? Here’s how you can ensure that it does:

  • Focus on delivering results that make the most significant impact on the business
  • Empower your teams to achieve goals through effective and inspiring leadership
  • Reflect on your skills to lead others and deliver results to determine where you can improve

 

Am I connected? 

Whether you aim to start your own business, offer services and expertise as a consultant, or simply want to move up in your leadership journey, undeniably, your professional network contributes to your success.

Venables knows that an excellent professional network is an essential resource for leaders. She believes that there’s much value in connecting with people with “a lot of wisdom and knowledge”. Venables also recommends seeking out other networks where you can find other leaders who can mentor you.

In thinking of the type of professionals you need to network with, quality is critical. Mckenzie-Smith advises those looking for support in becoming better leaders to, “connect with like-minded managers,” through strong professional networks.

Leadership success sometimes comes down to who you know, not just what you know. That’s why you should examine the quality of your professional network. Remember, an effective network should:

  • Connect you with professionals from a variety of industries – not just your specialty
  • Allow you to engage with forward-thinking professionals – leaders who represent the gold standard
  • Identify you as a leader who is committed to maintaining good leadership practice

Great leadership starts with you

If your vision includes making an impact on the future of business – as a leader, a business owner or professional consultant – you need to equip yourself with the skills and qualities to future-proof that goal.

The Chartered Manager accreditation involves an in-depth self-reflection process. Your skills and experience will be assessed against 34 leadership competencies, ensuring you are equipped to manage yourself, others and the organisation successfully.

You’ll also become part of a community a diverse network of professionals from various industries and sectors via the Institute of Managers and Leaders Australia and New Zealand (IML ANZ).

By becoming a Chartered Manager – like Travis Kemp, Sue Ann Mckenzie-Smith and Kate Venables – you’ll ensure your leadership success now and in the future. In fact, the Chartered Management Institute in the UK (CMI), found that among Chartered Managers:

  • Are competent: 96% of Chartered Managers use their designation as proof of experience
  • Are impactful: 91% of Chartered Managers see their designation as proof of their ability to deliver results
  • Are connected: 70% of Chartered Managers use their designation to increase their visibility

Change the future of management and leadership – become a Chartered Manager.

To find out more or to apply, visit managersandleaders.com.au/chartered-manager.

Thinking bigger for business development

By Adrienne McLean MIML

Thinking bigger about what your business offers to customers can propel the business into areas of growth never imaged. It also keeps the business relevant, agile and in step with changing market forces locally and internationally.

But if something isn’t broken you don’t fix it, right? Sticking to the same way may seem reproducible and efficient, but is it limiting your business? While being able to offer a service or product well is of course good business, remaining stagnant in the way you do things means business efficiency could suffer. If you think of a wheel, it fundamentally hasn’t changed but its features have adapted to suit the needs of today’s modern vehicles.

It’s worth asking if there are new markets your business can go into. Or could you offer new products to your current market?

The business development process may simply involve implementing a culture of continuous improvement or it may require you to look for the next big growth step. Whichever stage the business is in, these five steps are important for thinking bigger about the business and focusing on what the business is offering customers and prospects.

1. Innovate

Coming up with new approaches and better delivery of the service/product to the customer are the driving forces for innovation and growth. Awareness of what is happening in the industry and the market is also essential. If you don’t keep track of these, beware – other companies certainly do and they can overtake you.

Thinking bigger about your business offerings drives innovation. Wanting to be the best, wanting to offer a brilliant service, wanting to reach more clients than ever thought possible – all these mindsets will help drive the innovation your business needs for business development.

2. Plan

Boldness and aiming high will get the business out of its comfort zone and propel it forward. However, change and improvement require more than just new ideas and aspirations – you must support it with a plan. Set goals against implementation timeframes. Whether these are long- or short-term periods will all depend on the size of the change and what you are trying to achieve.

Set down a pathway for growth that involves everyone in the business – from management to staff. Inform everyone of their involvement in the change to ensure a smooth process.

3. Set goals

This is about setting your focus and involves the following steps:

  • Set SMART goals – Specific, Measurable, Actionable, Realistic and Timebound
  • Keep goals easy to see as reminders
  • Check in daily and weekly to track whether you’re on target
  • Celebrate when tasks are completed, and goals are achieved
  • Reset to goals that will stretch you and the business further

4. Collaborate

Constantly search for strategic partners who can help you in the pursuit of your aspirations. You may (or may not) currently do business with them but always keep an eye out for those who can help you get where you want to go.

Building collaborations will also help with secure referral partners and affiliate marketing – therefore growing your connections and the opportunities to get your message out there.

5. Measure

Measurement is pivotal as it keeps the business honest. Select metrics that are relevant to your goals and what you are trying to achieve.

You can measure several metrics including:

  • Financial: Measure the impact on the profit and loss or cash flow statements
  • Sales and marketing: Track the number of leads in pipeline, website views or sales calls against acquisitions
  • People and teams: Set metrics to measure not only what your people are achieving but also if they remain motivated

Thinking bigger is a mindset of growth and development about your business offering. It’s the way to build the business and achieve your aspirations. Focusing actively in on innovation, planning, setting goals, collaborations and measurement will propel business development on a successful pathway.

Do an audit on your business and check where you are at with each of these five steps. This will highlight steps for the business to think bigger and look at growth strategies.

Adrienne McLean is the founder and principal marketing and speaking coach for The Speaker’s Practice – which runs workshops, coaching and events that help professionals to improve their marketing and communications.

IML ANZ Members in Sydney are invited to join Adrienne at the Professional Services Marketing Conference on August 17th, 2019. This information conference takes delegates on the business development journey starting with marketing and digital marketing, going through to sales topics with mindset topics covered throughout the day. IML ANZ Members who book by July 17th enjoy a 15% discount when they use the code IMLEB. To book or find out more, visit www.professional-services-marketing-conference.com.

Why do organisations need learning leaders?

Have you ever noticed that the difference between the words ‘leader’ and ‘learner’ are merely two letters? Perhaps it’s because the best leaders are ones who constantly seek to learn and encourage the same of others. We unpack why the learning leader is the best type in today’s modern business world.

Organisations know that good leaders never stop seeking development. According to IML ANZ’s latest research on employer and graduate expectations around leadership skills development, 72% of employers believe they need leadership skills development in their organisation.

In addition, the 2019 National Salary Survey found that one of the top human capital challenges for organisations is the need to develop effective leaders (44%). Interestingly, survey respondents (52%) also rated this as a crucial value-add to organisations if managed correctly.

Clearly, organisations will then seek leaders who share their view on the importance of leadership development. For the individual, that starts with their attitude towards the importance of learning.

Another benefit of having a leader who continually seeks to learn is that they will encourage those around them to do the same.

If you’d like to become a learning leader, here are some simple tips:

 

View learning as an unending process

Progress in technology, education and society mean that what we knew a few years ago may already be outdated. The time between when we acquire knowledge and their ‘use-by date’ is shrinking.

Leaders therefore, must look at every opportunity to learn and to update their expertise. When you’re the person in charge of organisational changes, the strategy, business growth and employee engagement, you cannot afford to get left behind.

 

Stop thinking that learning equals courses

As humans, we like to evaluate ourselves based on measurable, tangible and finite outcomes. Part of the appeal of attending a class is that participants normally come away with a piece of paper that tells them they’ve ‘learned’ about a particular topic, skill or capability.

Learning can come from a variety of contexts. Leaders can gain new knowledge from trialling a new process for instance. Shift the focus from the ‘outcome’ to the ‘journey’ and the lessons won’t be confined to just whether the process resulted in a win or loss.

 

Learn from your people

In the relentless cadence of managing and leading the business, it can be easy for leaders to focus only on their individual learnings. However, reflection is an excellent opportunity to demonstrate that you are a learning leader.

Involve your people when reflecting on outcomes, processes and areas of improvement for the team and the business. Each person has a unique way of viewing things and no two people will ever come up with exactly the same idea – no matter how similar they think and behave. By taking in the perspectives of others, you’ll open yourself up to experiences and ideas that would have simply been impossible for you to learn about.

The business development journey for B2B leaders

By Adrienne McLean MIML

 

Understanding the business building journey is vital for B2B leaders whether they are the business owner or involved in sales and marketing. The more the whole process is understood, the better it is for everyone involved in helping the business grow.

However, there can be quite a perspective gap between the marketing team and the sales team. Primarily because marketing sees the process in a different way to the sales team. When understanding the business development process and their part to play, the truth is that they are closely dependent on each other. In fact, they are interdependent on each other for making the sale happen.

The three most significant, umbrella parts to understand about the process are:

 

1. Setting the stage

Marketing sets the stage for the business. The truth is that the marketing doesn’t get the clients, it is what happens next that books the business. The marketing defines how to introduce products, creates visibility and awareness of the products and importantly keeps the product front of mind for when prospects are ready to buy.

The role of marketing is to build a strong foundation for the identity of the product, the brand and the connection between the brand and the target market. Clearly detailing the problems that the target market will be facing and then detailing the solutions and the benefits that the product brings.

Marketing is an overriding title to cover:

  1. Lead generation
  2. Setting a fundamental understanding of products and services
  3. How the business builds trust and credibility
  4. How the business stays “front of mind”
  5. Define the channels to distribute messages
  6. Define the strategies to raise awareness of the business

 

2. Building credibility

This is an often-overlooked section when it comes to building the business. Professionals must remember that the right mindset has a major part to play in creating strategy and seeing the bigger picture. How open minded are you to change? How ambitious are you with thinking through bold plans for growth? How confident are you to action those plans? These are leadership and management skills can influence business success.

Because personal selling is about mindset and personal promotion, it can be uncomfortable for some. Service professionals are excellent at selling their product, but when it comes to promoting themselves, it’s another matter.

Skills like presenting, speaking to groups, communicating, speaking to camera and creating video, speaking on radio, creating podcasts, speaking with clients and prospects on the phone – all these have an impact when it comes to connecting and promoting yourself and your brand or organisation.

For leaders, developing these skills in for both themselves and their staff will help the business grow. These skills are learnt skills and building their employee’s confidence in these skills will deliver huge benefits. Developing communication and leadership skills empowers individuals, giving them life skills and building their confidence.

 

3. Closing the sale

Now, this is the stage of the business development process where the sales team takes the prospect from the building of trust and credibility to closing the sale. The marketing team has set the stage then hands over the prospect to the sales team to get the sale over the line.

To do this, the sales team will need to find out:

  • What are the problems they are experiencing?
  • What are their desired outcomes?
  • What products or services can the business offer to help them?

 

Only when the sales team can respond positively to these questions do they stand a chance of getting the prospect sold. This will require regular communication to ascertain whether your organisation can provide the suitable solution.
In the B2B business world, the sales team coordinate with marketing who hold a list of prospects in the pipeline. By presenting a credible persona and connecting with the prospects, the sales team could get the sale across the line.

Ideally, for the business development system to work, the marketing and sales teams are integrated working together to build the business. For B2B business leaders, building the connections with the marketing and sales teams is ideal for a coordinated approach with the vision focused on growing the business.

Adrienne McLean MIML is the founder and principal marketing and speaking coach for The Speaker’s Practice – which runs workshops, coaching and events that help professionals to improve their marketing and communications.

IML ANZ Members in Sydney are invited to join Adrienne at the Professional Services Marketing Conference on August 17th, 2019. This information conference takes delegates on the business development journey starting with marketing and digital marketing, going through to sales topics with mindset topics covered throughout the day. IML ANZ Members who book by July 17th enjoy a 15% discount when they use the code IMLEB. To book or find out more, visit www.professional-services-marketing-conference.com.

Champions of Change

By Anthony O’Brien

Our leadership community is privileged to have two leaders who exemplify excellence and integrity and who encourage the highest ethical standards: noted humanitarian Professor Shirley Randell AO FIML and Dr Donna Odegaard AM, CEO of Aboriginal Broadcasting Australia. They share some inspiring leadership insights with Leadership Matters.

Dr Donna Odegaard AMTHEIR LONG ROADS TO LEADERSHIP

A long-time public servant including stints in the Department of the Prime Minister and the Public Service Commission, Randell was one of Australia’s 100 Inaugural Women of Influence in 2012. She is also a big supporter of International Women’s Day, which is fast approaching on 8 March. Prior to her public service, Randell taught Aboriginal children in remote schools in Western Australia before moving to Papua New Guinea to lecture at teachers’ colleges operated by the Uniting Church.

After her first retirement, Randell owned and operated consultancy businesses in Sydney, Rwanda, and Vanuatu. She also worked in a consulting role in Bangladesh in 2004–5 and 2014–15.

Darwin-based Odegaard is the founder and CEO of Darwin-based Aboriginal Broadcasting Australia, which is seeking to establish free-to-air television operations in every capital city. Currently, her unique television licences are regulated to broadcast nationally. As a result, the busy Odegaard is collecting frequent flyer miles taking her vision for her businesses to boardrooms across Australia.

It’s an impressive result for Odegaard who started her business career selling handmade clothes to support her family. She is recognised as one of Darwin’s most respected businesswomen and has strong views on what it takes to be a leader and manager today. Odegaard also has robust opinions about how business leadership has changed for women since the 1970s. She explains, “I’ve seen some massive changes in the past 30 years for women leaders, especially Indigenous women. We were breaking some ground in the 1970s but mostly in the areas of activism, politics, education and the arts.

“Today, young women are trailblazing in areas such as business, economics or they are entrepreneurial and are looking at global markets.”

Professor Shirley Randell AOWOMEN HAVE COME A LONG WAY

There were very few women in leadership roles when Randell joined the Commonwealth workforce in the mid-1960s. “I’m pleased to see that we now have many more women leaders,” says Randell who cites former Victorian Premier Joan Kirner and philosopher Jean Blackburn as inspirational female leaders.

“There’s more individual support for women today from other women, and we have more men who are fighting for women’s rights. In regard to whether we are better off, of course, we are.”

However, there is no reason for complacency, counselled Randell, “because, in reality, for example, we’re still a tiny percentage of engineers, surgeons, and parliamentarians in the Liberal/National party coalition.”

Odegaard, who earned her PhD from NSW’s University of Newcastle, agrees and even as recently as the early 2000s discovered there were still gender roadblocks for female entrepreneurs. “I very carefully ventured into the media and had a lot of pushback from males in the industry. But I just kept quietly chipping away to try and get more of a voice not just for women but for Indigenous people.”

Randell warns that when female leaders earn some successes, there can be a backlash. “When countries, for example, are taken over by fundamentalism, which we are now seeing, women’s rights are one of the first things to go.”

MEN’S VIEWS ARE CHANGING TOO

With a working résumé stretching over 60 years, Randell says she took her first significant leadership role in 1984 when she was appointed Director of Programs ACT Schools Authority in Canberra. She then honed her management skills when she was named CEO of the Council of Adult Education, in Melbourne from 1991–94. In this challenging role, Randell was responsible for 1,000 teachers and 50,000 students. When she first retired in 1996, she was CEO of the City of Whitehorse, the second-largest city in Victoria.

Men’s view of leadership had to change too over the past 30–40 years to help open doors for female leaders, opines Randell. “Quotas for women in leadership roles are important. Men had to change as well, and we’ve had these champions for change in Australia who are doing tremendous work in supporting women such as Qantas CEO Alan Joyce. Things are changing to help us achieve gender parity.”

Having more women on public and private sector boards is a must to promote gender diversity, argues Randell. “On those boards and in those executive suites where men are welcoming women, the fact that women are there is a considerable incentive to other people. However, in my opinion, quotas need to be there to achieve balanced leadership across the boards.

“We haven’t yet done this with business, but Elizabeth Proust who has just retired as Chair of the Australian Institute of Company Directors has been talking publicly about the importance of targets if we want to change the position of women on business boards.”

Randell recognises the success of diversity targets in the European Union and the United Kingdom to illustrate the effectiveness of getting more women and minorities onto boards. “We need to do the same in Australia. However, for this to be effectual, you need men welcoming women.”

ADVICE FOR YOUNG LEADERS

Randell advises young leaders to pursue the routine actions involved in climbing the leadership ladder such as:

  • Working hard
  • Completing academic qualifications
  • Getting published
  • Attending conferences

She adds, “When you make mistakes you don’t stop.

“I’m a great believer that in every setback there’s an opportunity. That’s happened to me. I’ve had disappointments in my career, but there’s always a silver lining. In every loss, there’s always an opportunity.”

Odegaard advises aspiring women leaders to harness the power of social media. “Through social media women can connect to other support groups, and to networks such as IML ANZ.

“Those of us who were doing business in the 1970s, 1980s and 1990s were doing it basically on the smell of an oily rag. We were doing it out of our homes, we were poor, but we had a lot of creativity, but back then we didn’t connect as a community of women because we just didn’t do that. You couldn’t even think about doing things like that.”

The roles of women in business are changing, continues Odegaard, who is confident the younger brigade “are strong, confident and are sort of quietly changing things”. The television executive is fond of asking young aspiring female leaders, “What do you want to do?”

“If they have dreams and aspirations, I advise young leaders to stick close to good people and networks such as IML ANZ.

“The Institute can also provide valuable mentoring services, and certainly good advice and experience. Get as much out of it as you possibly can.”

Why you need to re-engage demotivated employees

There’s no denying that motivation drives performance. So when employees lose their drive to succeed how can managers help them? More importantly, should managers try to salvage motivation?

Motivation is the force that leads to success. In fact without the willingness, persistence and mental effort that result from high-motivation, 60% of team projects fail. High-performance cannot be achieved without motivation.

Employees, however, lose this drive for various reasons. They may no longer feel positively challenged in their role or perhaps they are dealing with a difficult situation. They could also be feeling that they are not rewarded fairly for their work.

It’s therefore prudent for leaders to be supportive when good employees lose their motivation. You don’t want them to be demotivated to the point of leaving. IML ANZ’s National Salary Survey found that on average, it costs A$23,410 to replace staff who leave. Not to mention the invaluable cost of losing the knowledge and understanding those employees have of your organisation and customers.

What can managers do to re-engage demotivated employees? Here are some ways:

 

Reward for extrinsic motivation

This includes external or tangible rewards such as salary, benefits, the conditions of work and even the physical work environment.

Managers must be cautious not to assume that extrinsic motivation is the quick fix. There could be a number of factors that influence de-motivation. Instead, use extrinsic motivation as just one of the ways to re-engage your employee.

 

Support their intrinsic motivations

Here is an area where leadership skills can truly make an impact – boosting an employee’s intrinsic motivation. Unlike extrinsic motivation, this takes time, effort and commitment to build within employees.

An intrinsically motivated worker is one who feels confident in their capability, enjoys a healthy sense of challenge in their work feels appreciated by workmates and displays care and consideration for those around them.

There is also no silver bullet for boosting intrinsic motivation. Much will depend on ensuring that you value the achievements of employees in a fair and visible way. It also helps to work on communications skills so that you can be a source of reassurance for employees who may be waning in their motivation.

Optimising performance while adapting to change

Change is the only constant in today’s business environment. Beyond companies merging and being acquired, there are system changes, team restructures and everything in between. As handling the flux while still delivering on business outcomes can often be too much to ask, what can leaders do to ensure employees can do both?

Even a team whose morale is high will have their performance suffer if they feel they need to juggle too much. Your high-morale team might find that managing change and delivering results pushes them to their limit.

Therefore, resilient employees – those who are flexible, adaptive and can optimistically learn from experiences – are a positive influence during times of change. Similarly, businesses also need resilient teams to thrive and survive. They are living testimony that change need not be a bad thing.

But as with any turbulence, you need deliberate tactics to navigate successfully. Here are some ways leaders can encourage top-performance amid change:

 

Strong leadership

Good leaders earn respect. Be trustworthy and give clear direction. Your teams will look to you for stability during uncertainty.

It’s also a good idea to be visible. Spend time with your team and hear them out. It doesn’t need to be a formal appointment. In fact, your employees might feel more comfortable to open up in an informal setting.

 

Provide perspective

It’s important to walk your people through the change. If you’ve ever been on a long drive to a new destination, you normally look for landmarks. These give you a sense that you are headed in the right direction.

Provide your teams with clear landmarks so they can mark progress and feel a sense of achievement. There may need to be detours but talk them through those as well. It will increase their sense of security that they are not on the change journey alone. And don’t forget to celebrate when key milestones are reached.

 

Develop soft skills

Inevitably people experiencing change will need to develop new skills to adapt. Instead of focusing on developing technical skills, look at enhancing your employees’ ‘soft skills’. That way you’ll help them improve how they make decisions, solve problems and deal with difficult situations.