Category: Manage and lead the business

It’s been four years since strategist Megan Dalla-Camina left IBM, but she can still rattle off the company’s three defining statements without hesitation. “They were: dedication to every client’s success; innovation that matters – for our company and the world – and trust and personal responsibility in all relationships,” she recalls from her days […]

With a new name comes a new resolve for the Institute of Managers and Leaders to treat leadership more holistically, as seen in our latest book, Leadership Matters: 7 Skills of Very Successful Leaders By David Pich As you can probably imagine, over the past two years as chief executive of the Institute of […]

By Vincent Ciccarello, Managing Director, Adelaide Symphony Orchestra For decades, leadership and management literature has pointed to the relationship between the conductor and members of a symphony orchestra as a commendable paradigm of organisational teamwork, collaboration and the alignment of resources to a common vision. But when it comes to implementing creativity, an orchestra is actually […]

  Thinking about a rebrand? It’s time to listen to consumer and become the consumer. By Candice Chung   Here’s a question every customer wants to know about a company’s rebranding campaign — what’s in it for them? The ability to answer this question at each stage of a rebranding exercise is key to retaining customer […]

    Making people want to identify with your brand is crucial to any rebranding as Candice Chung explains     At the most fundamental level, all forms of rebranding is an attempt to influence the subtle chemistry between a company’s reputation and their customer’s social identities. “Rebranding is not merely about revamping a brand name […]

  How successful rebranding can open up new markets for your business. By Candice Chung   Regardless of the core business of a company, one of the main aims of of rebranding is to change the expectations you’re setting for your stakeholders. Companies typically find themselves at a strategic crossroad in response to changing market conditions […]

  From retaining relevance to winning market share, there is a lot to be gained from an effective rebranding campaign. Here’s what we can we learn from Bonds — the Aussie retail giant that has continued to reinvent itself over the past century.   By Candice Chung   Designer Coco Chanel once said, “In order […]

  The new leaders: how they think and why they’re totally suited to these times   By Nicola Heath   Change. It’s the greatest challenge young leaders face today. “In one year, the amount of change we are exposed to is probably equivalent to 10 to 20 years of our parents’ generation,” says Luke Higgins, […]

It pays to be prepared if sexual harassment rears its ugly head in your workplace   By Elizabeth Ticehurst   The term ‘sexual harassment’ has a ring of the 1980s about it. It evokes images of the bad old days of shoulder pads and big hair, when women were treated as workplace ornaments and expected […]