Category: Manage and lead the business

  Thinking about a rebrand? It’s time to listen to consumer and become the consumer. By Candice Chung   Here’s a question every customer wants to know about a company’s rebranding campaign — what’s in it for them? The ability to answer this question at each stage of a rebranding exercise is key to retaining customer […]

    Making people want to identify with your brand is crucial to any rebranding as Candice Chung explains     At the most fundamental level, all forms of rebranding is an attempt to influence the subtle chemistry between a company’s reputation and their customer’s social identities. “Rebranding is not merely about revamping a brand name […]

  How successful rebranding can open up new markets for your business. By Candice Chung   Regardless of the core business of a company, one of the main aims of of rebranding is to change the expectations you’re setting for your stakeholders. Companies typically find themselves at a strategic crossroad in response to changing market conditions […]

  From retaining relevance to winning market share, there is a lot to be gained from an effective rebranding campaign. Here’s what we can we learn from Bonds — the Aussie retail giant that has continued to reinvent itself over the past century.   By Candice Chung   Designer Coco Chanel once said, “In order […]

  The new leaders: how they think and why they’re totally suited to these times   By Nicola Heath   Change. It’s the greatest challenge young leaders face today. “In one year, the amount of change we are exposed to is probably equivalent to 10 to 20 years of our parents’ generation,” says Luke Higgins, […]

It pays to be prepared if sexual harassment rears its ugly head in your workplace   By Elizabeth Ticehurst   The term ‘sexual harassment’ has a ring of the 1980s about it. It evokes images of the bad old days of shoulder pads and big hair, when women were treated as workplace ornaments and expected […]

Conflict between co-workers needs to be handled delicately and resolved before it brings a business to its knees. By Fiona Smith   Who would think a “good deed for the day” of washing and putting away a colleague’s coffee mug could bring an office to a standstill? But it did. People took sides, stopped talking […]

How to get your team to air their grievances and equip them with tools to independently problem-solve   By Candice Chung   One of the simplest ways to gauge the health of a relationship is by measuring the lag time between identifying a problem and bringing it into the open. In fact, social scientist Joseph […]

  Should investors have a say on what CEOs are paid? The premise: Those companies which adopt a ‘say on pay approach’ are better led, perform well and have lower costs, so says research from business school INSEAD.   Maria Guadalupe Associate Professor Economics and Political Science, INSEAD We found that a say on pay […]