Category: Insight Edge

In 2014 a number of leading tech firms released the diversity mix of their employees. The companies that were redefining our world like Google, Facebook, Twitter, LinkedIn, had a very old-world problem. Women were poorly represented in the important jobs (leadership) and the cool jobs (technology). Racial minorities fared even worse. Twelve months ago Eric […]

A great business vision clearly states what an organisation is trying to achieve. Here are 11 companies that have nailed it. Qantas To operate the world’s best premium airline, Qantas, and the world’s best low fares carrier, Jetstar. Boost Juice Every Customer will leave a Boost Juice Bar feeling just that little bit better. Westpac […]

Gender equality at work is a serious issue for Julian Ford, head of the Solutions Engineering team at Salesforce. It is a part of the business that has traditionally had high proportion of men. Ford’s team started 2015 with 81 per cent males. In little over 12 months that proportion has dropped to 67 per […]

How do start-ups fit in in the vision story? Is it arrogant or tempting fate to launch your humble innovation onto the market with grandiose claims of becoming the best, of changing minds, winning hearts and improving the world? Is it a risk to set your sights too high, too publicly when you are still […]