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Lead the way: Strategic Storytelling

Create Team Alignment with Strategic Storytelling

Facing challenges aligning your team with your strategic vision? Encounter resistance, disengagement or indifference often? The key may be in the power of storytelling.

Join Shawn Callahan, founder of Anecdote and award-winning author of ‘Putting Stories to Work’, for an insightful and practical session on “Making Your Strategy Stick.”

With years of experience in business storytelling, Shawn will guide you through the process of creating a compelling strategic narrative, a crucial tool for articulating, embedding, and achieving your business objectives with effective team alignment and engagement.

Don’t miss this unique opportunity to transform your strategic communication approach. Learn how to craft a narrative that not only conveys your vision clearly but also motivates, resonates and unites your team towards common goals.

Join us and take the first step towards making your organisational strategy stick!


Shawn Callahan headshot

Shawn Callahan

Founder and Director of Anecdote International

Short Bio

Shawn Callahan is the author of the award-winning book 'Putting Stories to Work' and the Founder of Anecdote, the world’s largest business storytelling enterprise.

He started his career in tech with companies such as Oracle and IBM but soon realised, it was the human factors and a common goal that determined the success of any company.

In 2004 Shawn founded Anecdote, a firm that helps leaders and sellers find and tell compelling business stories.

He works with Global 1,000 companies such as Shell, Danone, Microsoft, TESCO, Allianz and Bayer all around the world.


Complimentary for Members
A$30 for Non-Members

Book now

Name Date Time Location Member Non Member
Lead the way: Strategic Storytelling Wednesday 10 April 2024 12:00 pm - 01:00 pm Virtual

Webinar Overview


April 10, 2024


12:00pm – 1:00pm AEST


Online via Zoom Webinar


Complimentary for Members
A$30 for Non-Members

Office Closure

Thank you for visiting our website.
Please note during the holiday season our offices will be closed from the 22nd of December 2023 to the 2nd of January 2024.

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