Category: Startups

In a competitive talent market, positioning your organisation as an Employer of Choice is crucial for attracting top-tier candidates. By enhancing both personal and organisational branding—through platforms like LinkedIn and strategic storytelling—you can build trust, showcase leadership, and stand out in the eyes of prospective employees.

By Leann Webb FIML, Managing Director of Aurora Marketing   When I think of successful entrepreneurialism, I see it as intricately connected to innovation. Innovation is at the heart of successful business, so as an entrepreneur you need to know how to innovate. And not just once, but over and over again so that you […]