Australia in bid to steal back Guinness World Records™ title from Belgium

Australia in bid to steal back Guinness World Records™ title from Belgium

7th July 2016

The Australian Institute of Management (AIM) will be fighting to take back two Business Speed Networking Guinness World Records™ titles from current record holder Belgium, with a day of national networking on 29th August 2016.

Open for students, community members and professionals, the AIM National Networking Day will celebrate real networking, by encouraging individuals to increase face time with colleagues, clients and associates. Developing these ‘real networking’ skills offers a platform for personal career development, business growth and overall better businesses for the future.

Two record attempts will be made on the day; the ‘Most people attending a business speed networking event in a single venue’ and ‘Most people attending a business speed networking event across multiple venues’.

Bringing an age-old rivalry to the the networking world, QLD and NSW will battle it out for the single location record. In 2013, AIM’s Regional Committee in Cairns broke the Guinness World Records title, with 475 people across 215 business sectors exchanging business cards in one location. Belgium broke this in 2014, with a mighty 1,068 participants – so now Australia has decided it’s time to bring the title back down under.

In a national event, AIM will host events across the country; in Melbourne, Sydney, Brisbane, Adelaide, Canberra, Darwin, Hobart and Cairns. With eight simultaneous events taking place, AIM is ready to break the current multiple venues record of five, however to achieve this the overall total of attendees must exceed the single-venue record of 1,068 participants.

In today’s business climate, where most interactions are made electronically, ‘real’ networking is more important than ever. This two hour event will provide guests with valuable face-to-face networking experience, with three

minute rounds to introduce themselves and network with a fellow attendee. To break the Guinness World Records™ title, each attendee must meet with a minimum of 20 other participants.

AIM firmly believes that networking is a fundamental leadership skill, especially within the Australian workplace. AIM CEO David Pich said “networking increases cooperation and collaboration, breaks down barriers and leads to progress. In today’s workplace culture, where most of our day-to-day communication is online and via email, networking and direct communication is more important than ever”.

“Networking is part of the Australian psyche; we ‘get’ networking and as a nation we understand that networking is working. We’re thrilled to be attempting to reclaim the Guinness World Records™ titles and also connecting business leaders, professionals, business owners and students at this national event”, said Pich.
Early bird prices start from $55 for members and $75 for non-members. For more information or to sign up for your local event visit the website

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Kate Gabbott – Magnum & Co 02 9211 4322 / 0434 886 678