Recorded Webinar: How to add value with digital

location

Online

date & time

20/11/2018 12:00 pm to 30/06/2019 1:00 pm


Member: $30

Non-Member: $50

 

There is a lot of discussion surrounding the topic of digital transformation. It can be challenging and confronting but the payoff when tackled correctly is undeniable.

In this next webinar, guest speaker Jane Peacock from Partners in Digital joins us to give insight on how she uncovered an additional $16M in revenue by working with SME’s to transform business models and uncover areas of opportunity where digital can amplify value.

Jane has built a 20-year career working in digital across brand, marketing, customer and technology. Starting her career working internationally for Saatchi Saatchi Advertising for brands including Procter & Gamble, Avis, and Coca Cola; Jane developed a strong foundation in strategy, brand and the importance of the customer. An inspiring and ROI-focused digital transformation specialist, Jane enables leaders to identify and flesh out digital strategies suitable to their needs and shows them why these strategies are now vital parts of modern-day business plans.

 

During this session you will:

  • Learn what digital is (hint: it’s not just a channel)
  • Develop an understanding of the impact of digital on the marketing function – both positive and negative
  • Understand the first step to digital transformation
  • Explore the steps to digital transformation

 

*Please note this is a recorded session

Digital transformation and customer-centric marketing strategist – Jane Peacock has built a 20-year career working in digital across brand, marketing, customer and technology. Starting her career working internationally for Saatchi Saatchi Advertising for brands including Procter & Gamble, Avis, and Coca Cola; Jane developed a strong foundation in strategy, brand and the importance of the customer. More recently Jane took on lead roles in Digital working for the University of Queensland, Goodstart Early Learning and more recently with businesses in the growing AI sector. Her career started back when digital was called ‘the information superhighway’ or ‘cyberspace’. These days, it’s just called ‘digital’. Jane has spent this time building a career assisting both large and small organisations to solve complex problems within the growing digital space, launching Partners in Digital in 2017. An inspiring and ROI-focused digital transformation specialist, Jane works with CEOs, boards and senior management teams. She enables business leaders to identify and flesh out digital strategies suitable to their specific business needs and shows them why these strategies are now vital parts of modern-day business plans. Jane wants to make sure companies – no matter what sector, industry or market they specialise in – future-proof their businesses today so they can continue being relevant for their customers and/or clients of tomorrow. To disrupt before being disrupted. In the past 12 months, Jane has worked with SMEs to uncover an additional $16M in revenue by transforming business models and uncovering areas of opportunity where digital can amplify value. Come along to the webinar and Jane will share the steps that achieved this result.

 

Venue:  

Address:
Go to webinar, AEST, Online, Australia

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