Five Minutes With A Manager

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Five Minutes With A Manager


HOLLY TATTERSALL AIMe started WOMEN IN DIGITAL in 2014 to provide opportunities for women in the male-dominated digital industry. The Brisbane entrepreneur loves nothing more than to see people kick goals in their careers.


I started Women in Digital in 2014 as a side project while I was working at a digital recruitment company. I wanted to encourage women who were just starting in their digital career and who may not have the same confidence and opportunities as men in the industry. Mentoring experiences were quite pivotal for my career and my  self-confidence, and that’s why I decided to start the company.


About a year ago I decided to take a leap and launch the digital recruitment offering, Digital Talent Co, alongside Women in Digital. I work with a team of volunteers and my days are spent in meetings, organising speakers for Women in Digital events and dealing with different time zones to keep up with our range of partners around the world.


I studied International Business and Human Resources at University of Queensland. After graduating I decided to do some travelling through Central and South America. I was working in a bar in Colombia when I decided to launch a tour company and I stayed there for about two years. When I returned to Australia, I worked in digital recruitment and my managers would often say, “How do we get more females to apply for our jobs? We’re only getting males”. Women in Digital provides mentoring as well as training and development opportunities to help women with career opportunities.


I was 14 and desperate to work! I got a job on the check-out at Pak’nSave in New Zealand. I moved to Australia when I was 15 and worked in a cafe as a waitress while I was studying. I’ve always wanted to work – I like to be busy.


Managing a team of volunteers can be challenging. You need to tap into their core motivation for volunteering and integrate that into everything they do.


I’m addicted to the satisfaction of seeing people advance in their careers. The most rewarding thing for me is when someone connects with a mentor and gains something or when we connect them with new job. Seeing someone move to the next stage in their career is so satisfying. I couldn’t do what I would do without that.


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